Ten innovative Bollywood publicity campaigns
Sanju (2018)
Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz.
Key Strategies: Engaging social media filters and emotional storytelling.
Impact: Garnered 30 million views in two days, entering…
Bollywood icon Shah Rukh Khan arrives in New York for historic Met Gala debut
Bollywood superstar Shah Rukh Khan has arrived in New York ahead of his highly anticipated debut at the Met Gala 2025. The event, scheduled for 5 May at the Metropolitan Museum of Art, will see Khan become the first Indian male actor to…
Diljit Dosanjh’s Chinese connection??
Rumours are swirling in the music industry about a potential collaboration between Chinese singer Jackson Wang and Punjabi music icon Diljit Dosanjh. While neither artist has officially confirmed the project, speculation has intensified…
Jaspinder Narula says golden era of Bollywood music has ended
Veteran singer shares candid views on changing musical landscape
Padma Shri awardee Jaspinder Narula, recognised for her five-decade-long contribution to Indian music, has described the golden era of Bollywood music as a chapter that has…
Pakistani rapper SMK contributes to dhol player Sunny Jain’s album Bhangra Rangeela
Red Baraat, a band led by dhol player Sunny Jain, is marking its 15th year with the release of their album "Bhangra Rangeela" on April 25, reports India West. The album contains nine new songs and three previously released tracks, blending…
Anup Jalota and Sumeet Tappoo’s music album ‘Legacy’, a runaway success
The musical collaboration between ‘bhajan samrat’ Anup Jalota and his protégé ‘soulful voice’ Sumeet Tappoo has achieved phenomenal success since its release. Their album 'Legacy' has garnered widespread critical acclaim, establishing…
Alia, Kareena Saif, Ranbir attend Aadar Jain’s Mumbai wedding
Aadar Jain and Alekha Advani recently tied the knot in a grand Hindu ceremony in Mumbai, following an intimate Christian wedding in Goa earlier this year. The event was attended by numerous Bollywood celebrities, including Alia Bhatt,…
MOVIE REVIEW: Vicky Kaushal shines in ‘Chhaava’ but the film drags in many portions
Laxman Utekar's 'Chhaava', starring Vicky Kaushal, attempts to bring to life the story of Chhatrapati Sambhaji Maharaj, son of Shivaji Maharaj. Kaushal commits to the role, throwing himself into battle scenes with a visible intensity.…
MOVIE REVIEW: Himesh Reshammiya’s Badass Ravikumar fails to deliver coherent entertainment,…
'Badass Ravikumar', attempts to revive the flamboyant spirit of retro Bollywood but ultimately falls short of delivering a coherent cinematic experience. This film, a spin-off from 'The Xposé', is laden with over-the-top action sequences,…
Neha Dhupia calls fainting spell on ‘Roadies’ set a minor scare
Actress Neha Dhupia fainted on the set of 'Roadies XX' during auditions, causing a temporary pause in filming. The incident occurred while Dhupia was scouting talent across various cities and small towns for the stunt-based reality show.…