Ten innovative Bollywood publicity campaigns

Sanju (2018) Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz. Key Strategies: Engaging social media filters and emotional storytelling. Impact: Garnered 30 million views in two days, entering…

Diljit Dosanjh’s Chinese connection??

Rumours are swirling in the music industry about a potential collaboration between Chinese singer Jackson Wang and Punjabi music icon Diljit Dosanjh. While neither artist has officially confirmed the project, speculation has intensified…

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