Here are five out-of-the-box PR ideas for a website:
Launch a scavenger hunt: Hide clues and puzzles throughout your website, social media channels, and other online platforms, leading participants on a digital treasure hunt. Offer a grand prize to the first person or team to solve the final puzzle and reach the end of the hunt.
Host a virtual reality experience: Create a virtual reality (VR) experience that immerses users in your website’s content. You could use VR to showcase your products, take users on a tour of your facilities, or provide a unique and memorable experience that sets your brand apart.
Run a viral marketing campaign: Create a viral marketing campaign that uses humor, surprise, or shock value to generate buzz and drive traffic to your website. For example, you could create a video or meme that goes viral on social media and includes a call-to-action directing viewers to your website.
Launch a charity initiative: Partner with a charity or nonprofit organization and launch an initiative that aligns with your brand values. You could donate a portion of your profits to the charity, organize a fundraising event, or encourage users to make donations directly on your website.
Create a product demo or tutorial: If your website sells products or services, consider creating a demo or tutorial that showcases the benefits and features of your offerings. You could use video, animation, or interactive elements to make the demo engaging and informative, and share it on your website and social media channels to attract new users.